Content Marketer DACH (German native)

Unit: Marketing City: Milan, Italy

Social Media/ Content Marketer DACH (German native)

WeRoad is a fast-growing startup that is disrupting the travel industry in Europe. If you are a German native - READ ON!!!


WeRoad is a community of travellers, united by their love for travel, adventure, and discovering faraway lands and cultures. We bring together small groups of like-minded millennials and send them on life-changing experiences to 100+ destinations all over the globe.

Website WR IT: 

Website WR ES: 

Website WR UK:

Global hub of our properties:

Instagram WR IT: @weroad_it

Instagram WR ES: @weroad_es

Instagram WR UK: @weroad_travel

TikTok WR IT: @weroad_it

TikTok WR ES: @weroad_es

TikTok WR UK: @weroad_travel

Founded in 2017, we're a dynamic, ambitious team of nearly 70 people experiencing exponential growth in Italy and Spain, and launching in the UK. Our mission is to design and deliver experiences worth living and sharing, rewriting the rules of the travel industry every step of the way.


ABOUT THE ROLE: Content Marketer DACH (German native)

At WeRoad we are expanding our marketing team and shaping the nextgen of marketing approaches. We believe in multitalented people, full stack capabilities and growth hacking mindsets.

Since content is intended as a foundation of all our marketing activities, we believe that 

ad = content and content = ad.

Regardless of the role (you could be a performance marketing expert or a brand manager) we look for people who believe that content is the fundamental pillar to build every other marketing activity, from acquisition to retention.

We want people who are as tech and data savvy as they are passionate about branding and storytelling.

If you are looking for a traditional marketing role then this is not the place for you.

But if you are a marketer with a global vision, ability to wear multiple hats and you are eager to use your expertise for creative & innovative content while building a deeply emotional brand, please read further and come onboard!

As a WeRoad Content Marketer you will be responsible for the creation and maintenance of both WeRoad marketing and content assets (remember, there is no difference for us!) created to support the product and other marketing goals. From concept through execution, you will produce every content asset that shapes the customer experience throughout the funnel by bringing our brand to life and keeping it consistent across all our various touchpoints. At WeRoad we don’t believe in the classical distinction between marketer and designer, art and copy and all things dated. We believe in a new breed of marketer who is able to think like a marketer and act as a creative specialist. 

In a nutshell you are a contemporary T-shaped marketer with practical abilities (you think like a marketer and you act like an editorial and creative specialist).


What you’ll do:

  • Define concepts and produce contents (copy and images) for all of our social assets: Instagram posts ans stories, TikToks, Telegram, Facebook Group, Youtube
  • Produce and publish contents on social on a daily basis according to the Editorial Calendar and to inputs coming from the Marketing and Sales teams
  • Be autonomous in design and management of Editorial calendar at an operational level, accordingly to team OKRs and marketing and sales needs
  • Be on the edge of social trends to piggyback opportunities for instant marketing posts and social activations.
  • Unleash your creativity and create memes and instant posts
  • Collaborate with Activation Marketing team to create new social format and social activations
  • Collaborate with Growth Marketing team to identify the best contents to push accordingly to content and marketing objectives
  • Be responsible for the growth and the engagement of the social channels
  • Track and analyze performance of social channels to continuously improve it 
  • Design and release “link in bio” pages accordingly to the Editorial Calendar and the business needs



What we’re looking for:

  • knowledge of German culture and communication practices and approach;
  • Full autonomy in end-to-end design and production of social contents;
  • Social media marketing, and digital analytics metrics are required with a full comprehension of digital marketing essentials (customer journey, funnel logics, paid marketing);
  • Knowledge of commonly used tools in social media environment (from Canva to Hootsuite);
  • Ability to define and manage an editorial calendar is a major major (yes, major) plus;
  • Past work either as a copywriter / content marketer / social media manager or at a marketing agency or as a freelance marketer. We require work samples to apply for this position. Side projects count as well (maybe even more);
  • Good graphic skills: master and commander / ninja of creative productive software especially cloud based like Canva or Adobe suite (but feel free to use the software you are most comfortable with to get the results);
  • Past experience in managing social media paid campaigns is a plus;
  • Certification in analytics and paid marketing (Analytics Academy, Adwords certification. Facebook Blueprint, etc.) is a plus;
  • Mandatory English proficiency, Italian proficiency is a plus.

You will love working at WeRoad if:

  • You are ambitious and want to build and be part of something huge
  • You love to travel and want to join a young, smart, and fun team of people who love it, too
  • You prefer adventure instead of daily routine and love working in a fast-paced, dynamic environment
  • You are an entrepreneur at heart and aren't afraid to get your hands dirty in order to get things done
  • You are a self-starter and aren't afraid to take on a lot of responsibility, right from the start
  • You welcome feedback and see mistakes as stepping stones to success
  • You want to grow faster than you thought possible, as a person and as a professional

What we can offer:

  • A free WeRoad trip every year to the destination of your choice. You didn't think we'd leave you hanging, did we? Become one of our Travel Coordinators and you could go even more often.
  • A great workspace. WeRoad office is based in Milan, a vibrant co-working space and community.
  • A memorable onboarding experience. You'll have the chance to do the onboarding in our HQ in Milan in our own coworking space called "C30" which fully reflects our company culture. There you'll find an open space layout, a fully equipped kitchen, a relaxing area, football tables, a company library, and a Tibetan bridge (yes.. no kidding!).
  • Opportunities to learn and build your network. Join the training program of our holding company, OneDay, and participate in the many meetups and events we host at C30 or online to share knowledge with other people in the industry.
  • Best-in-class benefits. We have a smart working policy, offer a half-day off on your birthday, and give a bonus to newlyweds and new parents.
  • Fun! We schedule regular team building events throughout the year and have plenty of opportunities to meet our Travel Coordinators and WeRoaders from all over Italy.
  • A fun fast-paced startup environment full of ideas and drive to execute those ideas. You get to see how your own decisions impact the organisation and affect its goals and objectives
  • Attractive Salary
  • NO formal wear or formalities

Ready to apply? Get ready to send us your Portfolio!

We want to focus on the real you, beyond just your CV. That's why the first step to becoming part of our team, if you dare doing it, is sending us your portfolio in which you introduce yourself and tell us something about your works that we can’t gather by looking at your CV.


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