Senior CRO Specialist
(Conversion Rate Optimisation)
WeRoad is a fast-growing scale up that is disrupting the travel industry in Italy, Spain, the UK, and now also in Germany and France.
ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES
WeRoad is a community of travelers, united by their love for travel, adventure, and discovering faraway lands and cultures. We bring together small groups of like-minded millennials and send them on life-changing experiences to 100+ destinations all over the globe.
Founded in 2017, we're a dynamic, ambitious team of nearly 100 people experiencing exponential growth in Italy and Spain, and expanding in the UK and now also Germany and France. We're on a mission to design and deliver experiences worth living and sharing, rewriting the rules of the travel industry every step of the way.
At WeRoad Tech is not just “tech.” It’s a multidisciplinary team of Product Designers, Full Stack Designers, Engineers, and Developers that together designs, executes and optimizes the WeRoad digital experience. Growth Marketing for us is the intersection of paid media, SEO, marketing solutions and analytics. Our main goal is to contribute, in synergy with tech and business teams, to customer acquisition and retention.
There's no such thing as an "ordinary" day at WeRoad. We are constantly sharing and testing new things and working on a lot of different projects, each with their own complexities. We build our solutions in-house, which means we offer a complex architecture and a variety of different tasks to work on.
Meet two tech team members here!
ABOUT THE ROLE: CRO SPECIALIST
To support the scaling of our business we are now looking to find a CRO Specialist to join WeRoad and the Experience Design team. We need you to be both able to create a clear vision as well as roll up your sleeves and be extremely hands on and operative.
You have to be business driven but at the same time customer oriented, passionate about UX & CRO and the possibilities offered by its growth.
This is a key role for our company as you will have a direct impact on the customer journey, and website performance whilst making sure we develop a solid “test and learn” culture in the team. building test and learn culture.)
We are looking for someone who is a smart and savvy blend of UX Strategy, CRO, and project management. You will be responsible for drawing up and implementing our CRO strategy, formulating hypotheses, translating them into effective tests and running analyses based on qualitative and quantitative data.
Common industry tools such as Google Analytics, Google Tag Manager, Hotjar, Visual Website Optimizer or Google Optimize, among others, will be in your toolbox.
Ultimately, your analysis will determine the way in which we develop our websites, apps and platforms but most importantly the onsite sales funnel and the whole marketing funnel.
The position lies within the GED (Global Experience Design) team and you will work directly with developers and designers but most importantly you will strictly cooperate with the Growth marketing team to optimize offsite and onsite conversion paths and with the Commercial team of each market.
As a Senior CRO specialist you will contribute to the growth of the company and there is also the possibility to grow into a lead-role and to form your own team.
In addition to sponsoring on-the-job training to make sure you have time to keep up with new trends and technologies, we offer a number of great benefits in a great startup work environment: