WeRoad Culture Manifesto

“If we become a Unicorn, it will be thanks to our Culture.”

Fabio Bin, WeRoad Co-Founder

That’s how seriously we take our culture. It’s our way of doing things and it’s strictly linked to our success. We’re not for everybody, we know it and are rather proud of it so… if while reading our manifesto something does not resonate with you, we’re not meant to be together. 

No hard feelings, you can always become a WeRoader 🙂

Our Vision

Connecting people, culture, and stories.

WeRoad is a community whose vision is to connect people, cultures, and stories. This means our business is profoundly human: built on relationships and interactions. 

Every day we get to see our work’s impact and we’re reminded that we earn a living making connections and changing lives. Not many companies can say that. This is our “why” – the reason we come to work – and we consider it a privilege and a great social responsibility. 

Our mission

Be the greatest community passionate about discovering the world and making new friends.

We’re ambitious people who want to build and remain the greatest community of people passionate about discovering the world and making new friends. To do that, we’re constantly looking for ways to spread our impact as much as possible. We’re not just satisfied with offering great experiences to WeRoaders or being a great company.

We want it all.

We design and deliver life-altering experiences, ranging from group adventure expeditions on the other side of the world to weekends a few hours from home and incredible, mesmerizing community events. 

We want to be as inclusive as possible with our community members whether they can travel and engage with us every single day or once in their lifetime, whatever their budget.

We’re here to disrupt the status quo in our industry – and go down a path no other company in the industry has gone down before. So forget what you thought you knew about travel companies or startups. We bet we do things differently here at WeRoad. 

Our guiding principles

Our team is guided by four principles that define how we act and behave at WeRoad. They shape how we get things done, setting the standard (Ambition), guiding our decision-making (Agility), and driving our execution (Ownership), all while prioritizing what makes us unique and different from everyone else (Community).

Ambition – we never settle
Raising our own bar and pushing ourselves to think bigger and bolder is part of our DNA

  • We give ourselves big, seemingly impossible goals
  • We celebrate successes but we’ll always be hungry for the next one
  • Only kick-ass people

Agility – do it and learn
The quality and the speed of our decisions determines our success or failure

  • Seniority or role is not important, anyone can take the right decision
  • We base decisions on data and intuition, we test and learn
  • We always measure the quality of the decisions taken to keep improving

Ownership – we are doers
Our experience has taught us that execution is everything

  • We make things happen as fast as possible, done is better than perfect
  • We are entrepreneurial in finding and exploiting opportunities to do things better
  • We hold ourselves accountable for results and do everything is needed to reach them

Community – our uniqueness
Our community of WeRoaders and Travel Coordinators is at our core
When we have to make trade-offs we prioritize the expansion and engagement of the Community

  • As a team we live the Community and its values and care about it
  • We are fully transparent to them to create a strong sense of belonging and in return we expect commitment to the values of the Community

Our community values

At WeRoad, our culture is built on six  core values—passion, discovery, daring, sharing, respect, and WOWness—fueling our mission and inspiring our communities to thrive together.

  • Passion: We bring energy and dedication to inspire each other and create unforgettable moments through our love of travel.
  • Discovery: We embrace new cultures and ideas, constantly exploring and growing together to deepen our understanding.
  • Daring: We push beyond comfort zones, take bold steps, and face new experiences with courage and an open mind.
  • Sharing: We strengthen our community by sharing stories and experiences, building bonds that last and drive us forward.
  • Respect: We honor diversity and inclusivity, treating everyone and every culture with empathy and promoting positive impact.
  • WOWness: We create moments that inspire and transform, celebrating the magic of shared experiences that stay with us forever.