WeRoad Culture Manifesto

The day we become a Unicorn will be thanks to our Culture.” Fabio Bin, Co-Founder.

That’s how seriously we take our culture, by taking decisions and doing things in a bold and WOW way, without forgetting to have fun, leverage team work and live our community

Our Vision:  Connecting people, culture, and stories.

Our business is profoundly human, built on relationships and interactions. Every day we see our impact by enabling living and life-changing connections. This is our “why” – the reason we come to work – and we consider it a privilege and a social responsibility. 

Our mission: Be the greatest community of people passionate about discovering the world and making new friends.

We’re constantly looking for ways to spread our impact. We design and deliver life-altering experiences, from worldwide group adventure expeditions to weekends a few hours from home, and mesmerizing events for our community members, whether they can travel and engage with us every single day or once in their lifetime, whatever their budget. 

Our guiding principles


They define how we act and behave at WeRoad, and shape how we get things done, setting the standard (Ambition), guiding our decision-making (Agility), and driving our execution (Ownership), all while prioritizing what makes us unique and different from everyone else (Community). Teamwork and Fun are part of the equation to craft our WOWness experience.

Ambition – shoot for the moon Talented people raise their own bar, hungry for the next goal.

Agility – do it and learn Quality and speed of our decisions determine our success or failure. We test and learn based on data, intuition, and impact. 

Ownership – we are doers We are accountable for results. Get it done now, make it perfect later.

Community – our uniqueness Our community of WeRoaders and Travel Coordinators is at our core. We are fully transparent with the Community and strongly care about their engagement, we expect commitment to its values in return. Working at WeRoad means living and breathing our Culture Manifesto. if you’re not 150% aligned with our approach and prepared to dive “all in,” it’s hard to thrive and be happy here. We know that WeRoad isn’t for everyone, and not everyone is for WeRoad. Instead, if you feel a spark and find yourself in these pages, pack your bags, because WeRoad is the professional adventure of a lifetime. There’s nothing else quite like it.